Delivering direct mail mortgage acquisition campaigns is a hassle. From the unpredictability of marketing creative to the many moving pieces of working with mail houses, mortgage professionals struggle with the amount of time and energy involved just to get to the point where the envelopes are ready to be metered for postage.
Most small to mid-sized lenders are not able to fund internal analytics experts who perform optimization of campaign lists, source data enhancements and contribute to a more positive campaign result.
And after the mail is delivered, visibility into campaigns is hazy while tracking and handling the inbound calls is nearly impossible.
Intelligent Response allows lenders to leverage cutting-edge technology for direct mail marketing without having to do it themselves. This application of technology to direct mail enables Monster Lead Group to consistently generate better than average response rates with higher conversions to apps than a direct mail company.
Monster’s Intelligent Response service allows lenders to make a single phone call to their Account Manager and quickly launch a custom direct mail campaign that generates predictable, scalable call volumes every week, producing more return on investment from their marketing spend. The Account Manager and their team handle all the details, from strategy, data and campaign creation to printing, mailing and reporting.
Monster’s team of data scientists uses the entire U.S. property database with five years of historical data to create algorithms and analyze results to find, score and rank the borrowers with the highest propensity to respond and transact to a lender’s unique campaign.
The Intelligent Response system features a secure client portal and dashboard to provide a real-time view of campaigns, calls and conversions – with full visibility down to the individual letter. Its automated compliance module and engine allow multi-branch networks to centrally control their direct mail compliance needs, with customizable corporate controls. And no piece of mail goes out without approval by clients and their compliance department.
Lenders who use Intelligent Response benefit from exclusive campaign delivery: No two pieces of mail are ever sent to the same mailbox at the same time, which eliminates crossover data and reduces competition.
Once a lender’s mail campaign goes out, they can look forward to receiving quality calls within days that convert with a high ROI. The consistency and predictability of campaigns with Intelligent Response means they can scale accordingly to handle call volumes.
Intelligent Response is ideal for lenders looking for a trusted partner to help them grow their business. With Intelligent Response, lenders benefit from the same high-tech and data-driven marketing solutions as only the largest institutions can afford, with better targeting and higher response rates than those provided by a mail house.
Lenders appreciate that leveraging the expertise of Monster Lead Group’s team, leaders and account strategists via Intelligent Response saves them time and energy, provides transparency and visibility, and lets them know what to expect from each campaign without needing to be involved with every step.
Product Name: Intelligent Response from Monster Lead Group
Snapshot: Intelligent Response is a turn-key direct mail marketing system that uses proprietary technology and custom data algorithms to deliver consistent, predictable inbound calls to mortgage lenders. Intelligent Response is for mortgage lenders who struggle with creating, delivering and measuring successful direct mail campaigns.
See the full article on HousingWire here.