Consumers today are accustomed to personalized experiences across the board – even in advertising – and mortgage lenders need to keep pace with those expectations to gain business. By applying…
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In this video, mortgage industry sales guru Daniel Nicart (SalesRemastered.com) and mortgage marketing expert and CVO Ken Bartz (MonsterLeadGroup.com) reveal the secrets of predictable, repeatable sales for both Sales Managers…
There are a few reasons why conversion rates in the mortgage industry are so low. For one, a mortgage is a huge investment — something that consumers have always and…
With consumers hanging onto low interest rates, many mortgage professionals are strategically focusing on sales of cash-out refinance options. Pivoting toward these alternative options is definitely a step in the…
What if your revenue could jump by 20 to 30% just by redirecting your focus to service rather than sales? Here’s a true-life parable about that.
With interest rates 0.85% higher than they were a year ago, many mortgage companies are struggling to stay afloat. Not only are consumers hesitant to buy or sell their homes…
A recent report from ATTOM Data Solutions confirms what lenders and mortgage experts have been witnessing across the nation: A number of property owners are accruing “impressive stockpiles of home…
“The biggest risk is not taking any risk … In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark…
2018 was likely a challenging year for your mortgage company, given tough market conditions and a stagnant housing inventory. With a new year ahead and hard times behind, it can…
The technology space is constantly evolving — but it’s one space where many feel the mortgage industry is behind the power curve. But now powerful tools like artificial intelligence and…
