An 8-Week Plan to Radically Change
the Future of Your Mortgage Business

Where will your business be 8 weeks from now?

Will you be right where you are today, or will you be on a clear path to the consistent, predictable growth you really want?

One is easy. The other is far more rewarding.

The Monster Way helps lenders scale their business using direct mail with our proprietary Intelligent Response data. 

Monster’s Intelligent Response service uses data science, technology and marketing strategy to deliver consistent, predictable results that are scalable. Monster’s team of data scientists uses the entire U.S. property database with five years of historical data to create unique, one-of-a-kind algorithms that find, score and rank the borrowers with the highest propensity to respond and transact to your unique campaign.

If you want the reward of knowing exactly how to reach any goal you set for your future, then The Monster Way with Intelligent Response is your road map.

  • Week 1 – Your first marketing campaign drops and phones start ringing. We’re observing, learning and giving feedback.
  • Week 2 – The second campaign begins, we’re coaching those who need it and the changes are felt throughout the team.
  • Week 3 – By the third campaign MLOs are buying in, “Aha” moments are happening, more apps are being taken.
  • Week 4 – After your fourth campaign you know who’s killing it and who needs help, and we’ve got their back all the way!
  • Week 5 – You’re bringing on more MLOs, increasing your mail pieces, converting more calls that you thought possible.
  • Week 6 – It’s about the sales manager, new campaigns are launched and we’re working on accountability and performance
  • Week 7 – Campaign cadence is increasing, we’re completing your Monster Play Book and readying your next transition.
  • Week 8 – The last campaign comes with a complete custom Monster Play Book, and your MLOs are ready to graduate!

The Monster Way delivers direct mail marketing powered by our exclusive Intelligent Response technology that drives loads of inbound calls to your team. Your dedicated Monster Success Representative works with you every step of the way to guide you through added sales training, call coaching and our “secret sauce” scripts, so you become not just a beast, but a Monster.

Typical results after 8 weeks:

6x ROI from Monster
campaigns

2x-5x response rate

Scalable growth plan

2x more closed loans
vs other direct marketing

100% more confidence
and job satisfaction

Able to thrive in any
rate or market

Is The Monster Way right for your team?

See if we’re a fit:

Get Started