In today’s mortgage marketplace, it is easy to get caught up in the current lending environment and the success many lenders are having.
– Rates have remained pretty low
– Borrower demand is up
– Lenders are experiencing record numbers
– LO’s are enjoying big commission checks
For many, life is good.
What often happens in this type of market is lenders and LO’s start to become complacent; they take the path of least resistance because deals are relatively easy to come by.
When things are easy, we forget what it’s like when times were hard, and that’s what is meant by “market amnesia”.
Click here to read more on how to prevent market amnesia in NMP’s new issue with an article written by Head Monster & CVO, Ken Bartz.