The great Chinese general and philosopher Sun Tzu wrote, “a wise general never fights a battle until he’s taken the high ground.”
He also wrote that you must choose your battlefield wisely. So what’s this old man mean and how does all this apply to closing more loans?
Kind of everything, when you consider a good strategy can win or lose a deal. Most people in the industry don’t go into a phone call or conversation with a consumer with much strategy.
What is the “high ground” and what is the “battlefield”?
In this video, Head Monster Ken Bartz shows you how to apply these two of the many brilliant strategies the general wrote about in his timeless classic, The Art of War, to give you the winning advantage when working with any borrower.