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Monster Lead Group Mortgage Marketing The Seven Deadly Sins of Mortgage Mailers

Top Reasons You Are Not Making The Money You Should.


We’re the Industry Leaders for a Reason

Monster Lead Group’s mortgage marketing strategies have produce over $7 billion in loan volume for our clients in the last year.

23 years of mortgage marketing experience makes us the only experts in this industry to offer real life industry knowledge with a singular focus on the mortgage industry. Another line here that segways into something about your services.

  • Proprietary Data Selection Process
  • Response Driven Mail Templates
  • Weekly Campaign Reviews
  • Response Tracking
  • Call Recording
  • CRM Training
  • Call Scripting
  • Sales Training and Feedback
  • Industry Leading Data Analysis
  • Proprietary Data Algorithms
  • Call Tracking System
  • CRMs Integration
  • Data Management
  • Proven Creative Messaging
  • Advanced Testing Program
  • Optimized Template Creation
  • Custom Call Scripting

Trusted by Industry Leaders

Ken Bartz, Founder & CEO, Monster Lead Group Mortgage Marketing

Ken Bartz

Founder & CEO
Monster Lead Group


I begin each new client relationship by explaining that I was once a loan officer, sales manager, mortgage executive and ultimately the owner of the mortgage company. I do this because I want you to understand that I understand the difficulties related to mortgage originations. I also understand the difficulties in organizational growth and the importance of having a trust worthy marketing partner.

I have experienced what real growth looks like when market potential, organizational strategy, and marketing are in alignment. When those three forces come together there is no limit to what can be accomplished. It doesn’t matter if you are a small company or an industry giant; once those are in alignment you will see tremendous growth.

My commitment to each of my clients is to constantly be searching for market potential and to provide marketing congruent with organizational strategy and philosophy, so that each may achieve their respective potential.

Creating Prosperity

For Our Clients


What Our Clients Are Saying

“I have been in the mortgage industry for almost 15 years and in that time I have tried a ton of different companies who had ‘the best’ program in market and all of these companies at some point failed. The biggest problem I found with other groups is consistency. Monster has performed incredibly well for 5 straight years. There are 2 things that they do that I love; one, I can always get a human being on the line if I have any questions or concerns and two, THEY GET ME RESULTS! I get calls all the time from someone offering me another marketing program and my answer to them is always the same ‘my allegiance is with Monster’.”

Scott MarshSenior VP, Equity Prime Mortgage

“The #1 reason we work with Monster is because they are exceptionally good. They consistently produce for us. In fact this year their marketing products are the Top Producers for us across all four of our locations. Since we’ve started working with them about a year and a half ago we tripled our mail volume simply because the response rate has been really really good. Ken is someone we value greatly. He makes Monster much more than an outstanding direct mail shop because he offers himself intellectually on many other subjects, plus he continues to reinvent and reengineer the messaging in order to decrease the chances of the mail getting stale.”

Howard KoreyDirector of Business Strategy, The Federal Savings Bank

“I’ve been in the mortgage business for over 20 years and with Service 1st Mortgage for 16. Before I found Monster Lead Group I would often write all my own pieces, but I have to tell you it is really great to have a one stop shop like Monster. I started working with them at the end of 2011 and have been using their marketing every week, consistently, for over 4 years now. I use the software they provide every single morning. It allows me to listen to every call my team makes right from my office which is far more efficient and effective than standing over someone’s shoulder. Plus I can track the results of all my campaigns and see which ones are working best for us.”

Franco PreziosoCOO, First Service Mortgage

“I’ve been working with monster for almost 3 years, but before I worked with them I was doing all my own marketing. I would send out 5,000 pieces a week and was averaging about a 0.5% response. After bringing Monster on board we cut the amount of pieces back to 2,000 and started getting a response rate of over 3%. The truth is, I’m in business to make money so the return on investment is key. The guys at Monster are also businessmen with a background in the mortgage industry. What I really like about them is they are constantly innovating and re-creating their marketing approach to improve not only my response rates but conversions. They understand that conversions are far more valuable than just making the phone ring.”

Nick BirchManaging Partner, Credence Funding Corp.